Critical writing essay
Research Paper On The Holocaust Topics
Thursday, September 3, 2020
The Right Moral Choice for the US in Response to Chemical Weapons attack in Syria
Presentation Some of the inquiries that have overwhelmed the well known media and discussions overall concern the circumstance in Syria and the topic of the United Statesââ¬â¢ contribution in the progressing occasions in Syria.Advertising We will compose a custom paper test on The Right Moral Choice for the US in Response to Chemical Weapons assault in Syria explicitly for you for just $16.05 $11/page Learn More The philanthropic circumstance in Syria has declined in the previous not many months because of increment in the size of viciousness coming about because of determined assaults on regular folks. This paper presents sees on the correct good choice by the United States concerning the utilization of compound weapons to assault regular folks in Syria. Synthetic weapons assault in Syria and the US reaction There have been a ton of cases and contentions concerning the circumstance in Syria because of proceeded with long stretches of brutality in the nation. The viciousness has b rought about a ton of passings and removals. One primary concern that has strengthened the discussion and set off the reaction from the White House is the case that the Syrian system, under the authority of its officeholder President Bashar al-Assad, used concoction weapons to assault regular citizens in restriction zones. This has made President Obama stage a bill and upgrade the crusade to look for help of the Congress to permit US mediation in Syria using least brutality (Frumin para. 1-2). The point of the base assaults plan is to help free Syrians from what the United States terms as a fierce and maverick system. In any case, loads of inquiries are presented, with most analysts scrutinizing the ethical premise on which the US needs to utilize least savagery to remove the system of Bashar al-Assad. What ought to be addressed is the capacity of the US to complete assaults without making more mischief blameless regular folks in Syria. This worry originates from the way that the Sy rian powers have pulled in a great deal of players, similar to Russia and Iran, who have vowed to help the Syrian system to counter the assaults if the United States organizes a military mediation in Syria.Advertising Looking for article on worldwide relations? We should check whether we can support you! Get your first paper with 15% OFF Learn More Moral issues concerning the US reaction plan The explanation that was discharged by the US Secretary of State, John Kerry, indicated the focal point of the United States on an arrangement to liberate the residents of Syria from the outrages being submitted by the Syrian government. Kerry said that the idea of killing guiltless individuals that is occurring in Syria delineates a significant level of good profanity (The New York Times para. 2). As indicated by the New York Times (para. 3), the United States government sees the assault as a rate that goes past the contention and viciousness in Syria. Rather, utilization of synthetic weapons is a rebel activity since the weapons are banished. The most basic good inquiry here concerns the point of view of the United States on the utilization of concoction weapons in Syria. The United States considers this to be a provocative demonstration by the Syrian system, consequently the reaction by the US government. There is the need to take a reasonable position and kill the governmental issues of predominance from the issue, paying little mind to how much this might be viewed as a provocative demonstration. Utilization of concoction weapons by any nation should be denounced utilizing the most grounded terms conceivable. Notwithstanding, there isn't a lot to think with respect to what is best for the individuals if any arrangement of intercessions are probably going to carry more damage than anything else to guiltless residents. In such manner, such mediations would be to a great extent viewed as unethical (Moneme para. 1-3). A large portion of the military intercessions that ha ve been organized by the United States have brought about further political destabilization and viciousness that cause more damage to honest residents. Models that can be given here incorporate Afghanistan, Vietnam and Iraq (Fitzpatrick para 7). End Most pundits have contradicted the proposed military intercession in Syria. A large portion of the contentions originate from nonconformists, who refer to the utilization of military intercession as an expected reason for more brutality because of neutralizing powers. These can cause more damage than the alleged substance assault by the Syrian government. Works Cited Fitzpatrick, Matthew. ââ¬Å"Five Reasons Military Intervention in Syria is Wrong.â⬠The Drum. 2013. Web.Advertising We will compose a custom paper test on The Right Moral Choice for the US in Response to Chemical Weapons assault in Syria explicitly for you for just $16.05 $11/page Learn More Frumin, Aliyah. ââ¬Å"Liberals See nothing but bad Choices in Syria Crisis.â ⬠NBC News. 2013. Web. Moneme, Nnamdi. ââ¬Å"Fighting the Right Demons.â⬠Catholic Exchange. 2013. Web. The New York Times. ââ¬Å"Text of Kerryââ¬â¢s Statement on Chemical Weapons in Syria.â⬠The New York Times. 2013. Web. This paper on The Right Moral Choice for the US in Response to Chemical Weapons assault in Syria was composed and put together by client Tristen C. to help you with your own investigations. You are allowed to utilize it for exploration and reference purposes so as to compose your own paper; in any case, you should refer to it as needs be. You can give your paper here.
Saturday, August 22, 2020
Riding a wave of creative destruction reflections on Ecology and Essay
Riding an influx of inventive obliteration reflections on Ecology and Society - Essay Example The correlation between scholastic activities completed and put away on paper with the new pattern of doing likewise electronically is done in this article in an orderly way. The general position taken by this article is agreeable to the utilization of electronic medium in scholastic activities. As the current utilization of the electronic medium in scholastic research is brimming with contentions, and has consistently been addressed as far as validity and legitimacy, this article has attempted to demonstrate it in any case. A bit by bit clarification is offered on all the parts of validity and credibility. This is the reason it is stated by the writers (Gunderson, Folke, and Lee) that ââ¬Å"Ecology and Society (has) set out to turn into a solid logical outlet by soliciting regarded researchers to be individuals from the publication board, and executing a twofold visually impaired survey process for each manuscript.â⬠This article, likewise focuses on another significant elemen t of going electronic in scholastic research. It is reminded that electronic distributing includes less specialized obstacles and less budgetary liabilities, along these lines empowering the distributer to scatter data and information for nothing. There is likewise the affirmation that the new methodology in scholastic research is digging in for the long haul whereby the ââ¬Å"interdisciplinary nicheâ⬠is set up (Gunderson, Folke, and Lee).
Friday, August 21, 2020
The Bell Jar Essay -- Essays Papers
The Bell Jar Individuals' lives are formed through their prosperity and disappointment in their own associations with one another. The creator Sylvia Plath exhibits this in the novel, The Bell Jar. This is the immediate consequence of the loss of help from a friend or family member, the absence of help and support, and absence of self-assurance and instability in Esther's life in The Bell Jar. It was molded through her prosperity and disappointments in her own connections among others and herself. Through life, we regularly lose somebody we adored and thought about and bolstered us through life. This is exhibited by the departure of a friend or family member when Esther's dad kicked the bucket when she was nine. My German talking father, dead since I was nine originated from some hyper burdensome village in the Prussia. (Sylvia Plath page 27.) Esther's dad's demise had indicated that she needed a dad figure for adoration, support and to go about as a model for her life. Esther grew up with just the one impact of a parent, her mother. Customarily the passing of a fellowship can be an extraordinary loss of help and certainty inside our lives since we can lose them until the end of time. This is exhibited when Buddy Willard Esther's beau separate. He revealed to me that his yearly fall chest x-beam demonstrated he had gotten tuberculosis...in the Adirondacks (Sylvia Plath pg. 58.) Buddy and Esther separate because of the way that he was not legit with her from multiple points of view. He didn't have the fortitude to admit to a specific side of his character and not just that Buddy was determined to have an ailment yet he had different connections beside Esther. Along these lines Esther encountered another loss of a friend or family member. Inside life, we gain the help from somebody that causes us traverse life yet in many cases leaves us when we need them most. This is demonstrated when Doreen; Esthers colleague at the displaying magazine starts to lose contact with Esther through life Doreen is dissolving... none of them mean anything any longer (Sylvia Plath pg.17) Doreen starts to lose contact with Esther all through life, exactly when Doreen had opened new ways to her. Esther was getting through an extremely troublesome time throughout everyday life, when Doreen began floating away from Esther. By and by, Esther encountered the misfortune and backing of an incredible companion and supporter. Ones' life is made up by structure. You assemble companions and people and ... ...a Plath page 93) After discovering that she had not made the composing course, Esther contemplated internally; that even before entering the paper, she realized she would not make the course. Demonstrating that even before entering her paper for the school, she had no trust in being acknowledged. In the wake of building certainty inside herself, Esther chose to compose a collection of memoirs utilizing herself as the champion yet she felt that she was unable to compose a novel dependent on life since she believed she had not experienced it. How might I expound on life...baby or even observed anyone kick the bucket. (Sylvia Plath pg. 99) Thus, this demonstrates Esther didn't include the self-assurance inside herself to finish her own desire of turning into an essayist. During an excursion through life one beginnings with an establishment to expand on and choose structure of ones life. So as to continue and keep up life one needs a premise of adoration, support, something to think about and life to breath, articulation and experience. On the off chance that a people life is formed and coordinated by the victories or disappointments of human relationship, without substance, one should seal up their existence with a vacuum top and live in a glass container.
Friday, June 12, 2020
Was The American Revolution Revolutionary - Free Essay Example
I am leaning more towards the American Revolution being both revolutionary as well as conservative. After the French and Indian war, Britain gained territory in North American, but was also in financial turmoil due to the war. Because of this, Britain began taxing the colonies, tremendously. Taxes, such as the Townshends Act and the Stamp act were placed upon them, unfairly because the colonists were not allowed representation in regards to their views or oppositions of such issues. They did not want taxation without representation as Mr. James Otis stated. And at every turn, the British were placing other Acts upon the colonies: The Navigation Act, the Sugar Act, the Quartering Act, and so forth. The colonists basically had to pay for their protection by providing housing to British soldiers, put in place by British Parliament. As stated in our history book America: A Narrative History, What Americans most feared in the late eighteenth century was the governmental abuse of power (pg. 245). And, from what I have learned, they did suffer from governmental abuse. They were under British rule by their mother country, however they were not treated like British citizens. The colonists revolted, breaking free from Britain. Once the American Revolution was won, the colonists, or rather Americans, no longer had to fear governmental abuse from Britain. America was now her own country, allowing its citizens to follow the the pursuit of happiness which included ideas such as every man is created equal and individuals had an equal opportunity to prosper. It also meant that individuals had freedoms, such as freedom of religion. I believe that this is where the idea of conservative comes into play (though I could very well be wrong in my understanding). The colonists were already living by their ideas (the previously mentioned) but were being held down by Britain. However, now that America was her own country, the people could now live by these ideas. And a government also needed to be formed. Questions such as who would hold power, what would the relation be between each state as well as to the national government, and what was required of this government in order to see to the success of this now independent nation, needed to be answered (America: A narrative History, pg. 247). And no, lives were not changed overnight, and unfortunately, there were many struggles. America was facing debt after the war without a stable currency. At first taxes were not in place, but when taxes were eventually put in place to help pay the debt owed by America, the people protested (especially when taxes paid were more than that of when they were under British rule). The Land Ordinance Act of 1786 gave the right to vote, hold office, and write constitutions to adult white males only. The Northwest Ordinance Act of 1787 involved banning slavery north of the Ohio River (except for those that were already enslaved). This Act also promised that land would not be taken from the Indians, but that promise was broken, many times. Reading Shays Rebellion, we see that the poor man became even more poor (particularly farmers) when they could not pay the taxes that were imposed on them. So, no, unfortunately powers of positions did not change for many. However, delegates began working on the Constitution and laying out plans for a new government that would include a president, not a king. References Shi, David Emory, Tindall, George Brown (2016). America: A Narrative History (10E, Vol I). (page 245). Shi, David Emory, Tindall, George Brown (2016). America: A Narrative History (10E, Vol I). (page 247).
Sunday, May 17, 2020
History of Converse - 3778 Words
Raffles College of Design and Commerce Strategic Brand Management Born in Basketball, raised by Rock and Roll Converse ââ¬â A case study Nailton Oliveira 114MDA3530 April, 2012 INTRODUCTION Branding is, in fact, in the spot these days. They are everywhere. Brands decide where economy or fashion goes. Brands gives names to new actions, make the world even more global and are synonym of power. Knowing how to create a reputation of the company with accurate strategies and acknowledging the risks of it, can bring fame and success. It is part of a companyââ¬â¢s capital and because of that it needs smart and strategic management so it can generate profits. Converse has an interesting example of strategic brand management. Converseâ⬠¦show more contentâ⬠¦Nike maintained the brand, without changing the aspect of the shoe. Converse was the first athletic shoe marketed by Nike without bearing the Nike name. In my opinion, the purchase was a great deal for Converse. Since both companies were competitors but at the same time had a different core products (Nike was focused on the hard sports image and Converse in the retro-look style; Converse was known for its low prices, Nikeââ¬â¢s could go to double of the price), the buying was the opportunity to Converse rebuild itself and gained the market it owns today. The chief executive of Converse at that time, Jack Boys, referred to the company s troubles and changes. Over the past two years, we have rebuilt and reinvigorated the Converse brand, Mr. Boys said. But our job is not done. Under Nike ownership, Mr. Boys said, Converse hoped to expand further internationally. Itââ¬â¢s estimated that more than 60% of Americans own or has owned a pair of Chuck Taylor All Stars during their lifetime according to Hal Peterson. Because of the heritage and respect that Converse had built over the years, the brand maintains in the market till the present date. Different generations became fan of the shoes when they discover it. With more than 100 years in the market, that is very impressive. Converse knows how to adapt itself to the generation and to the demand of the new fans. As an example, in 2010, in attempt to draw the attention of young shoppers, evenShow MoreRelatedConverse : More Than Just Shoes1640 Words à |à 7 PagesConverse: More than just shoes The Chuck Taylor or Converse as everyone knows them, are everlasting icons of American culture. Everyone wears chucks from James Dean in the 60ââ¬â¢s to Michelle Obama now. The range of owners of converse is astounding. The range of use in converse is amazing. The Chuck Taylor has been named one of the most influential shoes of all time. Sixty percent of all Americans have owned a pair of Chuck Taylors at least once in their lives. (History) Converse was founded in 1908Read MoreConverse Inc Campaign in Kuala Lumpur, Penang and Johor1088 Words à |à 4 PagesConverse Inc. is a designer, distributor and marketer of high-performance and casual athletic footwear and apparel for men, women and children. The Companys products primarily include athletic footwear distinguished by its sports classics, sports performance and sports lifestyle product categories. The sports classics footwear category includes the Chuck Taylor All Star, the Jack Purcell tennis shoe, the One Star court shoe and other authentic heritage products. The sports performance footwear categoryRead MoreConverse Target Market Worksheet Analysis1625 Words à |à 7 PagesCONVERSE TARGET MARKET WORKSHEET ANALYSIS GEOGRAPHIC As the earliest sneakers,with over 100 years of history, Converse, a American shoe company, has been considered as one of the most popular shoe companies in the world. At present it has covered more than 125 countriesï ¼Å'which have selling Distributor, Licensee, or Agent, over The Seven Continents. Set up in America and soon pop in Europe . Following the war and Market saturated in America and Europe, also the Asia Rising,Read MoreNike s Offensive Competitive Advantage1206 Words à |à 5 Pageshelp eliminate a rival in their same industry (Bethel University, 2017). This is the case with Nike acquiring Converse. Nike purchased Converse in 2003 at a price of $309 million dollars (Forbes.com, 2003). Converse kept its name and Nike expanded their portfolio through this acquisition, it helped them to diversify into a new market with their industry. Prior to the purchase of Converse, Nikeââ¬â¢s first acquisition was a company called Cole Haan, they sold out to Nike in 1988 an d Nike later sold themRead MorePost Ww2 Aircraft Manufacturing Problems695 Words à |à 3 Pagesthe need for the jet engine. Unlike the Air Force, the Navy had not encountered jet engine aircraft in combat yet. The Air Force in pursuit of superior air power and national security, was the greatest catalysts in aircraft advancements post WW2 (Converse, 2012). As advancements in the jet engine evolved, aircraft were flying faster and further. The need for stronger structural parts meant the need for new manufacturing techniques (Bright, 1978). II. Problem The problem is that airframe manufacturingRead MoreEssay on Sweatchop in Indonesia600 Words à |à 3 Pagesand Bangladesh. Companies or corporations choose to do their manufacturing process in these countries because of the cheap labor, availability of productive workers and the lack of law on working conditions. Nike; a famous sport brand, has a long history with this ethical issue. The problem emerged in 1991, after ââ¬Å"Jeff Ballinger publishes a report documenting low wages and poor working conditions in Indonesiaâ⬠(Nisen 2013, p. Online). The workers were paid closest to the legal minimum wage with onlyRead MoreFashion: Following the Coolest Trends Essay780 Words à |à 4 Pageswear sneakers and flats. Boys wear sneakers like Reebok, Sketchers, Nike, Vans, Converse, Fila and etc. Girls wear lots of shoes like flats, heels, sneakers, boots, and sandals/ slippers. The most worn brands for girls are Combat boots, Converse, Candieââ¬â¢s and Blowfish and etc. Most certainly girls have more types of shoes to decide on than boys. It is all based on the type of clothes you are wearing. In my opinion Converse is the best shoe to wear! Forth of all, for girls, fashion includes makeupRead MoreThe Study of Modern Greek Language1204 Words à |à 5 Pagesare a host of reasons why I intend to integrate Modern Greek language into my program of study. The pharmacy profession is a diverse one, with a wealth of opportunities worldwide. I intend to learn Greek not only to deepen my understanding of the history of our field, but also to promote my ability to work with different cultures in a diverse community. Learning Modern Greek will be essential for me to transfer my skills, if I so choose, to a pharmacy position in Greece. Currently, the Greek pharmacyRead MoreGod, And The Arguments Of His Existence929 Words à |à 4 Pagescreation. What if it is really by mere chance and probability? We canââ¬â¢t even prove that God doesnââ¬â¢t exist. We only really know what we experience. Can a mere mortal really handle the whole of creation? Letââ¬â¢s think about this for a second. In all if history repeats itself can we really pick one person to take over? Can we imagine how things would be different? Would anything be truly different? Would it be better or worse? Can you fathom the idea that dogs have 3 eyes or turtles with wings? How differentRead MoreNikes Athletic Footwear Products1659 Words à |à 7 Pagesinclude Jordan Brand Designs, Hurley, and Converse brands. ââ" ¦ Jordan Brand Designs distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on Basketball using the Jumpman trademark. ââ" ¦ Hurley designs and distributes a line of action sports and youth lifestyle apparel and accessories under the Hurley trademark. ââ" ¦ Converse designs, distributes, and licenses casual sneakers, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron
Wednesday, May 6, 2020
Case Study (Wipro Technologies Europe a) Essay - 1366 Words
Case study 1. The Background of the Case Wipro technologies are a company focused on the software and information technology service division as a part of the Wipro group whose header quarter located in Bangalore, India (Wipro Technologies Europe A, 2015). Nandy as the director of Sales and Marketing in Europe started the European operation in London as the headerquarter for Western Eurpoe and he was an Indian with the Indian and American working experiences (Wipro Technologies Europe A, 2015). As a global company, Wiproââ¬â¢s European sales, marketing and project management staff were exclusively Indian expatriates with a short time in Europe (Wipro Technologies Europe A, 2015). These staffs couldnââ¬â¢t build good relationships with theâ⬠¦show more contentâ⬠¦It is useful to reduce the power distance between the employer and employees. Secondly, in the uncertainty avoidance Nandy made the Indian employees participate in the hiring of locals and in suggesting where locals would be most useful, which can lower the uncertainty in the current staffsââ¬â¢ minds threatened because of the new members to some extent (Wipro Technologies Europe B, 2015). At the same time, Nandy made a clear division of responsibilities for the different employees based on the India and Europe (Wipro Technologies Europe A, 2015). For example, the European should build the favourable relationship between the clients and India-base Wipro people, so this is an effective measure to decline the uncertainty in the European business (Wipro Technologies Europe B, 2015). Thirdly in the Individualism vs. collectivism part Nany emphasized the collectivism and stressed on the team work because all sales and customer interactions in Wiproââ¬â¢s operational model involved team interaction (Wipro Technologies Europe B, 2015). In addition, he worked with the Indian team to have an open attitude to their European counterparts and this is a good idea to make the team similar with each other (Wipro Technologies Europe B, 2015). At the same time, Nandy had built the 30/70 percent on an average and he gave 30 percent on site with the consumer to a localShow MoreRelatedAnalysis of eBusiness Solutions Providers: IBM, Wipro Technologies, Samsung1038 Words à |à 5 PagesCritical Thinking and a Democracy Society E-business solutions Introduction The convergence of the Internet and emerging technologies has drastically changed the way companies do business. Most companies are looking for a way to understand the mission-critical challenges they are facing as a result of the e-business revolution. In its simplest terms, e-business (electronic business) takes key business processes and transforms the way a company does business by making efficient and cost-effectiveRead MorePorters 5 Forces2478 Words à |à 10 Pages Porters Five Forces analysis for IT industry Wipro Technologies is a global information technology (IT) services company. It provides custom application design and development, IT consulting, systems integration, technology infrastructure out sourcing, software products and BPO services. Michael Porters Five Forces Model looks at five key areas- the threat of entry, the power of buyers, the power of suppliers, the threat of substitutes, and competitive rivalry. Threat of new entrants: NewRead MoreWipro Strategy3070 Words à |à 13 PagesExecutive Summary Wipro was started as Western India vegetables Products Limited in the year 1945. Eventually the company diversified into various businesses. This Report is written as a part of academic project in which, the strategy employed by Wipro Technologies has been studied and understood through various sources on the web. The industry analysis for IT services using Porters Five Force Model has been explained in detail. The report also, in detail, documents the Milestones, SWOT analysisRead MoreWipros Hr Strategy7823 Words à |à 32 Pages INTRODUCTION Wipro Limited is a $5 billion Indian conglomerate. According to the 2008-09 revenue, Wipro is the second largest IT Company in India. Wipro Ltd has interests varying from information technology, consumer care, lighting, engineering and healthcare business. Azim Premji is the Chairman of the board. Wipro technologies provide integrated business, technology and process solutions on a global delivery platform. Wipro employ 100,000 people across 56 nationalities. Wipro Limited was incorporatedRead MoreProject on Wipro13311 Words à |à 54 Pages PROJECT REPORT ON SERVICES OFFERED BY WIPRO LTD. SUBMITTED IN THE PARTIAL FULLFILMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION 2008-2011 UNDER THE GUIDANCE OF Mr. JATIN VAID FACULTY, MAIMS SUBMITTED BY: BHUWAN GUPTA Roll No.:9311 Batch No. ââ¬âBBA 3rd Semester (2nd Shift) Maharaja Agrasen Institute Of Management Studies Affiliated to Guru Gobind Singh Indraprastha University, Delhi. PSP Area, Plot No. 1, Sector-22, Rohini, Delhi-110086 SELF DECLARATION I, BHUWAN GUPTARead MoreTalent Management by Wipro3233 Words à |à 13 PagesMANAGEMENT COMPANY NAME : WIPRO [pic] COMPANY PROFILE Wipro (an acronym of Western India Palm Refined Oils) started as a vegetable oil trading company in 1947 from an old mill at Amalner, Maharashtra. It was founded by Azim Premjis father. He repositioned it and transformed Wipro (Western India Palm Refined Oil Ltd) into a consumer goods company that produced hydrogenated cooking oils/fat company, laundry soap,à waxà and tin containers and later set up Wipro Fluid Power to manufactureRead More16 Things Every International Student Should Know About Insead Essay1362 Words à |à 6 PagesCorporation, founded INSEAD, an acronym for the French name for the ââ¬Å"European Institute of Business Administration,â⬠in 1957. Location: INSEAD has three campusesââ¬âone each in Fontainebleau, near Paris, France (Europe campus); Singapore (Asia campus); and Abu Dhabi, UAE (Middle-east campus). The Europe campus is located on the edge of the Forest of Fontainebleau, near the town center. In 20 acres, it accommodates 29 lecture halls, two restaurants and a bar, a bookshop, and a gym. Students have a varietyRead Moreââ¬Å"an Environmental Protection Tool: Green Marketing Its Effect on Consumer (Buying) Behaviorâ⬠3247 Words à |à 13 PagesGREEN MARKETING? It is really scary to read these pieces of information as reported in the Times recently: Air pollution damage to people, crops and wildlife in US. Total tens of billions of dollars each year. More than 12 other studies in the US, Brazil Europe, Mexico, South Korea and Taiwan have established links between air pollutants and low birth weight premature birth still birth and infant death. As resources are limited and human wants are unlimited, it is important for the marketersRead MorePorter Five Forces Analysis10195 Words à |à 41 Pageschanges in the intensity of competition and is going through turbulent transformation. Companies are relooking at their strategies and are desperate for growth. The entrenched position of the Indian market leaders in IT industry like TCS, Infosys, Wipro, CTS, Tech Mahindra; The changing environment demands fresh thinking to gain the cutting edge advantage. This paper attempts to look at the various macro and micro environmental factors operating in the industry using. The model of strategic analysisRead MoreMass Customization in Apparel Industry6705 Words à |à 27 Pagestalks about why we should look at this business strategy and how thi s concept has evolved over a period of time. There are many apparel footwear players adopting this concept but at intermittent stages. The prime drivers of mass customization are technology, supply chain transformation and organizational restructuring. There has been major advancement on technological front starting from taking customerââ¬â¢s measurement through body scanning, to product development and finally to deliver the right kind
Lifestyle free essay sample
Ideally, the key segments selected would have high product penetration and would contain the highest proportions of hea^y users, indicating greater volume potential, a healthy position for the brand or brands under consideration, and favorable brand attitudes. This tpe of ideal situation would make the selection of target segments quite easy. Unfortunately, this ideal situation seldom occurs in reality. The authors experience with life style segmentation has shown that there tend to be three basic results in relationships between life style segments and the marketing data.First, two or three life style segments account for 60% or more of the total business in that category. This means that these segments (types of people) are crucial to success or failure in the category. They are the ones who need to be appealed to, reached through the media, and concentrated on in marketing. Second, a number of segments contain important levels of hea^ users of the category, and a few segments are relatively unimportant. We will write a custom essay sample on Lifestyle or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Here one needs to go beyond the consumption data to examine the relative positions of the brands. Where is a brand strong and where is it weak?If a brand profile matches the heavy-user profiles by segments, then the task becomes one of maintaining the current position and perhaps expanding it. It may be that the segments where a brand is weak are different people with different needs, which might suggest a second brand. If, on the other hand, a brand profile does not match the heavier-using segments very well, there is a need to determine how to capture some business from those segments where competition is doing much better. Third, there are no significant differences in 36 Journal of Markeling, January 1974 onsumption among the segments, but definite attitude, product function, and life style similarities exist between groups of segments. In addition to providing input into the who of a marketing plan, life style segmentation often provides insights into the amount of concentration in a market: how difficult conversion of nonusers might be, the potential role of promotion, and the potential role of new products. For example, in one product categor it was quite evident that ever; brand except one was targeted at the same life style segment. Although important, this segment comprised less than half of the users. Here was an instance where a marketing opportunity existed to target a new brand or reposition an older one at the other, less-concentrated segments.The author is aware of one situation in which life style segmentation was particularly useful in basic media strategy, when an important segment appeared to be more print-oriented and a light daytime television viewer. Using the demographics of that life style segment, further analysis of Life style segmentation is useful because it provides a unique and important v iew of the market. It begins with the peopleââ¬âtheir life styles and motivationsââ¬âand then determines how various marketing factors fit into their lives. This perspective often provides fresh insights into the market and gives a more three-dimensional view of the target consumers. This article has described the theory underlying life style segmentation, a two-step analytic process, and uses which have been made of the data. This unique and detailed knowledge of consumers has been a useful input to marketing and advertising planning for many of the companies that have been involved in life style segmentation studies. 9. How Nestle Uses Psychographics, Media Decisions.
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